McVay is known for isolating running backs in the passing game, a strategy that his disciples, especially Coen, have adopted at other teams.
One successful concept from Kentucky's passing game last season was "HB Burst." This play isolates the running back after he checks his pass protection assignment and cuts through the offensive line to reach the middle of the field. It works effectively with "4 verts" variations, where the other skill position players clear out and go deep. This creates an opportunity to hit the seam, especially for a player in motion, as demonstrated in the clip from Kentucky below.
https://x.com/CDonnick1/status/1806118818479063108
https://x.com/CDonnick1/status/1806118818479063108
14 Redskins McVay